Mexicorp was founded in 2007 with a simple idea: to take our brands into our own hands and build something of our own.
What began with Rogelio Bueno Mole soon grew into a diverse portfolio of Hispanic food and beverage brands, with Maizada, FrutiKing and BotanaCo joining the family, followed by Alfresco in 2019 — each developed with a deep understanding of our consumers and the markets we serve.
From the beginning, we’ve believed that great brands aren’t built from behind a desk. They’re built in the marketplace. That’s why execution has always been at the heart of MexiCorp — finding better ways to stand out, connect with consumers and bring our brands to life at the point of sale.
Nearly two decades later, we remain a hands-on, agile team with the same entrepreneurial mindset we started with: always looking for how we can, rather than why we can’t.
We honor where we come from — and we’re always looking toward what’s next.